Mobile ad spending worldwide will grow 85 percent in 2012 from $6.3 billion to $11.6 billion, according to Strategy Analytics. In the United States market, ad spend for mobile advertising will grow much faster, at about a 128 percent rate, to about $4.2 billion, Strategy Analytics estimates.
The total U.S. mobile mediamarket is expected to outperform the global growth rate as well, increasing by 22.1 percent to nearly $38 billion by the end of 2012.
U.S. consumers are expected to spend $6.7 billion on mobile apps in 2012, a 24.6 percent increase over 2011, and accounting for 20 percent of all U.S. consumer mobile spend.
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