Mobile ad spending worldwide will grow 85 percent in 2012 from $6.3 billion to $11.6 billion, according to Strategy Analytics.
In the United States market, ad spend for mobile advertising will grow much faster, at about a 128 percent rate, to about $4.2 billion, Strategy Analytics estimates.
The total U.S. mobile mediamarket is expected to outperform the global growth rate as well, increasing by 22.1 percent to nearly $38 billion by the end of 2012.
U.S. consumers are expected to spend $6.7 billion on mobile apps in 2012, a 24.6 percent increase over 2011, and accounting for 20 percent of all U.S. consumer mobile spend.
Monday, April 23, 2012
U.S. Mobile Ad Spend Will Double in 2012
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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