Is E-Commerce More Important in Developing Markets than in Developed Markets?

E-commerce might be more important for consumers in developing nations than in developed nations, according to Capgemini researchers. 


In developing markets, the study said the percentages were higher but that at least one third of the respondents in more developed markets agreed with the assessment. Developing nations don't have the retail shopping infrastructure that developed markets do. 


Paris-based consulting firm Capgemini found that more than half of shoppers globally think more physical stores will become merely showrooms by 2020. 


According to the report, which was based on interviews with 16,000 consumers from 16 countries, 51 percent of respondents said that, in the next eight years, they expect retail locations to be showrooms for selecting and ordering products.