Many application providers have a "mobile first" business strategy. Some media and content companies are moving that way as well.
Anthony Sullivan, group product manager for Guardian Core products at Guardian News & Media, says mobile devices, including tablets, now represent 35 percent of all "accesses" of Guardian products.
At some times of day, mobile visits overtake desktop for Guardian products, he notes.
"If you look between 6 am and 7 am in the morning, we're now getting more visits coming from mobile devices," he said. "On Saturdays at 3 pm when the Premier League is in full flight, we also have more mobile devices than desktop."
"The way we've organised ourselves reflects that we put mobile really at the center of our planning," Sullivan notes.
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