Target Launches Own Branded Mobile Service "Brightspot"

Target is becoming a mobile service provider, launching “brightspot,” a prepaid service,  joining Walmart with its Straight Talk prepaid service.

Target will sell two plans: a $50 plan with unlimited voice and text messaging and 1 GB of data on T-Mobile US networks, and a $35 unlimited talk and text plan with no data.

It isn’t clear whether brightspot will include access to the new T-Mobile US Long Term Evolution network.