Google Launches Connected Car Initiative

Some might argue the automobile is the most important piece of new “hardware” that will become an important platform for software and apps.

Google has teamed with Audi, GM, Honda, Hyundai and Nvidia to form the Open Automotive Alliance (OAA), a global alliance to grow the connected car business, integrating all Android-based appliances.

The connected car is projected to generate US$282 billion in 2022, created by deployment of 1.5 billion machine-to-machine connections in the sector.

“Factory-fit vehicle platforms” such as GM’s OnStar or BMW “Connected Drive” will represent about 36 percent of connections in 2022, and aftermarket application-specific devices will account for the remainder.

Some US$32 billion will be generated by devices, US$20 billion by connectivity services and US$231 billion for applications and services that make use of the M2M connectivity. In other words, as has been true of the mobile and Internet business overall, the bulk of new revenue is generated by apps and services, not devices or access.

Learn more about the OAA at
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