Wednesday, January 1, 2014

"Micro-Basic" Subscription Video Tiers in 2014?

Though program networks generally dislike the concept, video subscription providers are well aware many customers think their monthly costs are too high.

That is leading a steady but slow stream of customers to abandon video altogether. Then there are the younger consumers who simply never have acquired the habit of purchasing linear video. 

So some might predict that worried programmers will consent to "micro tiers" of programming that might entice some customers to stay, and others, who never have bought the product, to try it.

These possible smaller packages of channels will cost less, and possibly appeal to many consumers who otherwise would not buy anything, or would be tempted to disconnect.

We'll see. As much effort as will go into constructing tiers that add incremental customers without triggering significant downgrades on the part of existing customers will be tricky. 

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