WhatsApp Takes OTT Messaging Lead

BII messaging apps usersAccording to Portio research, text messaging traffic globally is about to reach a peak. After 2015,  text messaging volume will start a downward trend. 

With the caveat that usage or volume is not revenue, the forecast suggests text messaging will, in some markets, start to decline by then, as it already has begun to dip in Western Europe.

At least in part, the product maturation is caused by use of substitute products such as instant messaging such as WhatsApp.

Generally speaking, text messaging revenue growth will be strongest in many developing markets, where mobile Internet access is not yet something most mobile users buy and use.

source: Portio Research

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