According to Portio research, text messaging traffic globally is about to reach a peak. After 2015, text messaging volume will start a downward trend.
With the caveat that usage or volume is not revenue, the forecast suggests text messaging will, in some markets, start to decline by then, as it already has begun to dip in Western Europe.
At least in part, the product maturation is caused by use of substitute products such as instant messaging such as WhatsApp.
Generally speaking, text messaging revenue growth will be strongest in many developing markets, where mobile Internet access is not yet something most mobile users buy and use.
source: Portio Research
Thursday, January 2, 2014
WhatsApp Takes OTT Messaging Lead
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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