Monday, May 9, 2011

A Content Curation Case Study


sme_bw2010_adam_ostrow_v1 from Michael A. Stelzner on Vimeo.
Content curation (assembling content produced by third-party sites) has become a hotter topic lately, as more brands move to more active roles in content marketing. Here's an analysis of how "Mashable" succeeded by curating lots of content.

No comments:

Content Does Not Monetize Itself: Others in the Value Chain are Necessary

Businesses virtually never take positions that undermine or threaten their own interests. So how does Cloudflare benefit from its new emphas...