Thursday, April 2, 2009

AT&T Tests New Bundle: Netbook, Wireless and Wired Broadband for $59.95 a Month

AT&T is testing its new netbook-plus-wireless broadband bundle in its Atlanta and Philadelphia markets, offering a ultra-portable netbook with built-in AT&T 3G wireless capabilities when bought with a $59.95 per month "Internet at Home and On the Go" broadband service that includes both at-home digital subscriber line service plus wireless broadband.

Mini laptops available in selected AT&T stores in Atlanta and Philadelphia include the Acer Aspire One, Dell Inspiron Mini 9 and Mini 12, and LG Xenia. Promotional prices range from $49.99 to $249.99 with the purchase of an "AT&T Internet at Home and On the Go" plan, which includes an AT&T DataConnect plan and AT&T Fast Access DSL, starting at $59.95 per month. Without those AT&T services, these mini laptops range in price from $449.99 to $599.99.

AT&T is offering two mobile DataConnect plans in the trial, including a 200 MByte plan for $40 per month and a 5 GByte plan for $60 per month.

For users who wnat more standard notebooks, the trial also will feature the Lenovo X200 for $749.99 with "Internet at Home and On the Go." The laptop is available for $849.99 if a user buys only the two-year DataConnect plan.

The embrace of traditional mobile phone subsidy models is part of the story. The bundling of wireless and wired broadband might ultimately be just as big a part of the story. Consider that the $60 a month plan includes both wireless broadband and DSL as well.

Though the DSL likely will not include the faster speeds many users now require, you might think of the offer as something like a "free DSL" program, as wireless broadband access now costs about $60 a month for 5 Gbytes of usage. The new AT&T includes the heavily-discounted PC plus wireless and DSL broadband for just $59.95 a month.

http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=26676

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