Google Plans Battle for Tablet Dominance

To the extent that tablet devices are able to carve out a new consumer electronics niche, or perhaps even if all they do is create a new segment within the netbook or notebook product category, they also will create a new canvas for mobile advertisers.

If, as many expect, tablets emerge as content consumption devices, they will feature rich content. And rich content traditionally has meant new advertising venues.

For tablets, including the device Google and others are working on, that will mean a chance to grow a new rich media advertising venue. Historically, media and advertising have grown hand in hand.

It isn't so much the devices, though that is quite important for Apple. For many other contenders, it is the growth of a new advertising medium that likely is most significant about tablets.
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