Thursday, July 8, 2010

Differing iPhone Demographics in France, U.K., Germany

Apparently iPhone owners in several European countries have distinct and non-similar age profiles.

The key segment in France is 16-to 24-year-olds, who represent 36 percent of France’s iPhone owners; in the UK, it’s 25- to 34-year-olds, who account for 40 percent of the U.K.’s iPhone owners; and it’s 35- to 44-year-olds in Germany, who make up 33 percent of Germany’s iPhone owners.

In France, which has the highest adoption of iPhones in Europe, only 57 percent of the total iPhone installed base is male; in Germany, it’s 76 percent.

2 comments:

Antony J White said...

Who conducted this survey? Where is the original source?

Gary Kim said...

Forrester Research. Click on the link.

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