Wednesday, July 7, 2010

Twitter Has Changed the News Business

Public relations practitioners are already talking about ‘breaking’ news of an event (staged for commercial benefit) using Twitter, thereby bypassing any editorial scrutiny.

Click on image for larger view.

Of course journalists themselves are being side-stepped by bloggers and citizen reporters, some would rightly note.

These are people who have little interest in what is viewed as “old-school” media practices that require investment of more time when researching stories. Even journalists would admit to relaxing their own rules for their blogs, Twitter feeds and other interweb media.

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