Growing Channel Conflict Between Programmers, Distributors

Despite competing efforts by YouTube, SeeSaw, Hulu, MSN and others to aggregate catch-up TV online in this way, U.K. broadcasters are keeping control of their own inventory for online viewing, including "catch up" services that allow users to view shows they recently have missed.

U.K. broadcasters ITV, C4 and Five each sell their own video ads on either their own sites or on YouTube and SeeSaw (C4 and Five).

The point is that channel conflict between content companies and distributors continues to grow as the online channel becomes more important.

BSkyB, for example, also recently got exclusive rights to HBO content, while Virgin Media, which has on-demand rights for content it shows on its cable network, apparently does not have those rights for mobile or Web distribution.

Virgin Media Names VOD Player Line-Up