Perfect Market, a company that helps newspapers make their Web sites more profitable, examined the advertising revenue generated from more than 15 million articles from 21 news sites over a three-month period this summer, using data from newspapers including The Chicago Tribune, The Los Angeles Times, The San Francisco Chronicle and The Orlando Sentinel,
The reason, Perfect Market says, was that advertising is more effective when it is paired with news content that is relevant to the product, especially when the subject of the news is something in which readers have a personal interest.
The reason, Perfect Market says, was that advertising is more effective when it is paired with news content that is relevant to the product, especially when the subject of the news is something in which readers have a personal interest.
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