Monday, February 28, 2011

Apple Aware of Need for Prepaid and Lower-Cost Products

Apple is said to be working hard to “figure out” the prepaid market, a development that would allow Apple to reach a broader segment of the market for mobile products.

Toni Sacconaghi, Bernstein Research analyst, reports that Apple understands "price is big factor in the prepaid market” and that the company was “not ceding any portion of the market, despite the company's historic emphasis on the higher-end, higher-priced portion of any market it enters.

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