Email is Going Mobile

More people are using their mobile phones to access their email, causing a drop in web-based email usage.

Web-based email has always been about ease of access. If you’re only using Outlook then your work emails stay at work and home emails stay home. Forwarding emails from one computer to another was the only way to gather all of the information in one place and if you were traveling the you were stuck.

According to comScore’s stats, the number of people visiting a web-based email site went down 6% over last year. Not a huge number, but look at the other side. Mobile email usage grew by 36% over last year.

Age plays a huge factor in the web vs mobile saga (surprise, surprise), with a 53% decline in web-mail usage in the 12-17 age group.

Like Everything Else, Email is Going Mobile | Effective Marketing Strategies