Mobile Couponing Grew in 2010

Consumer use of mobile coupons has shifted radically from 2009 to 2010, say researchers at the Yankee Group. In 2009, just eight percent of respondents who expressed interest in mobile coupons using text messaging or multimedia message service had actually used a service such as Groupon.

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This figure more than doubled for 2010, to 19 percent of subscribers. Similarly, applications facilitating the real-time scanning of images or bar codes to receive more information or to compare prices increased in usage from five percent of consumers with an interest in mobile coupons in 2009 to 14 percent in 2010.

Yankee Group :: Research Report