Wednesday, February 9, 2011

Mobile Couponing Grew in 2010

Consumer use of mobile coupons has shifted radically from 2009 to 2010, say researchers at the Yankee Group. In 2009, just eight percent of respondents who expressed interest in mobile coupons using text messaging or multimedia message service had actually used a service such as Groupon.

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This figure more than doubled for 2010, to 19 percent of subscribers. Similarly, applications facilitating the real-time scanning of images or bar codes to receive more information or to compare prices increased in usage from five percent of consumers with an interest in mobile coupons in 2009 to 14 percent in 2010.

1 comment:

Anonymous said...

These numbers are interesting to look at. You can clearly see the growth and popularity of mobile marketing from 2009 to 2010. The projected use of mobile marketing in 2011 is expected to rise even more! Some even say that it will be just behind social media marketing, which now seems like is the most successful form of marketinga.

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