About 17 percent of mobile users appear to use social location-based apps such as Foursquare or Facebook Places, according to a study commissioned by digital agency Beyond.More than half of mobile users who do use checkin apps (54 percent) said they are motivated to share their location when discounts are involved. About 21 percent said the ability to earn badges and status rewards were enough motivation for them to check in.
About 48 percent of respondents who say they do not use mobile check-in apps indicate privacy is their primary reason for not doing so.
About half of respondents were unable to do so because they do not have a smart phone.
Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53 percent), coffee shops (40 percent), hotels (38 percent) and bars (36 percent).
Mass consumers check in most frequently at the homes of friends and family (35 percent) and restaurants (33 percent)
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