Some ad channels work for local, and by extension for very-local businesses. Retailers and other very-local businesses have used the Yellow Pages, of course, but even where zoned editions are available, there is "wastage," from the standpoint of a neighborhood business.
But Google's new move to allow users to create zipcode-sized mobile news areas could be a breakthrough, allowing advertisers to reach a mobile and fixed access audience that is self-selected down to the level of a zip code.
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