Monday, May 9, 2011

"GrouponLive" to Sell Event Tickets

Groupon and Live Nation have a formed a joint venture to develop a new online ticketing deals channel called "GrouponLive."

GrouponLive will serve as a local resource for Live Nation events and clients of its global ticketing business, Ticketmaster.

The site is intended to help consumers to find high-value tickets to concerts, sports, theater, arts and other live events, while serving as a timely and effective way for merchants to sell more tickets.

The new effort will launch in time for the summer concert season, the companies say. One way to look at Groupon is that although it provides a promotional vehicle for retailers, it also is becoming a retail channel in the ticketing business.

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