Importance of Mobile Payments: It Blurs the Line Between Online, Offline

With the arrival of mobile payments, the mobile ecosystem becomes more than just content and apps in a digital world. "By integrating offline purchase data into this ecosystem, the line between digital behaviors and purchases in the physical world begins to blur, especially when core smartphone services such as location are integrated with purchase data," says Ryan Garner, GfK associate director.

In a broad sense, it is "a quick response code on steroids."

http://www.gfknop.com/imperia/md/content/gfk_nop/newsandpressinformation/global_mobile_payments_report_110511_final.pdf