Total U.S mobile promotional spend in 2010 shows a pronounced focus on national., rather than local, campaigns, according to Mobitrove. Almost $2.9 billion of $3 billion worth of "promotions" spending was for national promotions, or about 97 percent of mobile promotional dollars spent in 2010.One suspects that is going to change over the next several years, as social shopping capabilities and focus starts to grow. The changes might be quite gradual for the first four to five years, as typically is the case when a new business segment gets traction.
After five years, growth is likely to be substantial, as retailers learn how to use local promotions with location services and social networking.
1 comment:
It's great to see more companies working with SMS marketing campaigns, that's a real up-and-coming industry with so many mobile phones on the market. The only problem with the variety of web-based phones is formatting. I found a company that makes it fast and easy, I recommend you check out their mobile solutions.
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