Monday, May 16, 2011

Mobile Advertising Hits Inflection Point

Mobile advertising remains a small part of overall spending on online advertising or advertising in general. But it is noteworthy that the Interactive Advertising Bureau now has started to track and report mobile advertising sales volume.

That is an indicator that mobile advertising has reached an inflection point.

One might argue that mobile advertising is just about 10 years behind online advertising in its development.

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