Mobile advertising remains a small part of overall spending on online advertising or advertising in general. But it is noteworthy that the Interactive Advertising Bureau now has started to track and report mobile advertising sales volume.
That is an indicator that mobile advertising has reached an inflection point.
One might argue that mobile advertising is just about 10 years behind online advertising in its development.
Monday, May 16, 2011
Mobile Advertising Hits Inflection Point
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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