Monday, May 16, 2011

Shopkick Illustates Online Plus Offline Trend

Shopkick’s location-aware smart phone app allows shoppers use their smartphones not just to shop online, but also to interact with stores in the real world. That's an illustration of the big trend that includes mobile payments, namely the effort to span the space between "online" and "physical" shopping and commerce.

Shopkick (iPhone, Android, Free) gives users points (called “kickbucks”) when they walk into participating stores (partners include Macys, Crate & Barrel, Best Buy, Macy’s, American Eagle and Target), pick up merchandise by scanning the barcodes with their smartphone cameras and make purchases. Kickbucks can then be redeemed for rewards like gift cards and merchandise.

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When Was the Last Time 40% of all Humans Shared Something, Together?

I miss these sorts of huge global events where 40 percent of living humans share a chance to build something for others.