Shopkick (iPhone, Android, Free) gives users points (called “kickbucks”) when they walk into participating stores (partners include Macys, Crate & Barrel, Best Buy, Macy’s, American Eagle and Target), pick up merchandise by scanning the barcodes with their smartphone cameras and make purchases. Kickbucks can then be redeemed for rewards like gift cards and merchandise.
Monday, May 16, 2011
Shopkick Illustates Online Plus Offline Trend
Shopkick’s location-aware smart phone app allows shoppers use their smartphones not just to shop online, but also to interact with stores in the real world. That's an illustration of the big trend that includes mobile payments, namely the effort to span the space between "online" and "physical" shopping and commerce.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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