Tablets, though multi-purpose devices, seem to be driving digital content consumption in new ways. Consumers who use tablets watch more video and read books, according to Nielsen. They also are more accepting of advertising and are more likely to make a purchase after viewing an ad, than users on smartphones or other devices.
Nielsen’s survey also showed that tablets had the highest proportion of people using the device while watching TV: 70 percent. The next-highest simultaneous TV usage was with smartphones, which proved to be the most-used device in almost all other scenarios presented by the researchers (the exception was bed, where eReaders won out).
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