That's one way to increase a brand's "Likes," of course. That might have some value. But the trade off is whether it really does anything at all to increase engagement with a user.
Part of the purpose of such "like-gating" is to get consumers engaged and involved. If you ask them to do something for you and they agree to do it, the theory is that you’ve already taken one step in the engagement process with them.
Part of the purpose of such "like-gating" is to get consumers engaged and involved. If you ask them to do something for you and they agree to do it, the theory is that you’ve already taken one step in the engagement process with them.
Other companies are trying to drive up their number of Facebook fans because that bumps them up on ranking charts and search engines.
But some us might be quite skeptical that engagement can be driven this way.
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