The European Union's "Digital Agenda" calls for 100 percent coverage of member state households with 30 Mbps broaband access by 2020, with an additional goal of 100 Mbps coverage of half of households by 2020.That might not be the most interesting aspect of the Digital Agenda. The plan also specifies application targets. The plan calls for 50 percent of citizens buying online, 20 percent buying cross-border and 33 percent of small and medium businesses buying or selling online.
The plan also calls for 50 percent of citizens using e-government and 25 percent using e-government forms. Progress toward these goals is much more advanced than the connectivity goals, with five of the target behaviors already over 80 percent usage levels, says Chris Nicoll, Yankee Group analyst.
Bill Gates, former Microsoft CEO, famously admitted that he missed the importance of the Internet. Former Google CEO Eric Schmidt now says he didn't move Google fast enough, or resolutely enough, to embrace social software.
Some might argue that will continue to happen in the Internet space. So targets might be helpful in some ways, but are unlikely to reliably measure all that is most important, simply because even "the smart guys" can't always foresee the big changes.
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