Typical users should not have to care about "understanding" social applications or how brands and businesses might want to use social software to run their businesses.But it still is true that most businesses and brands are just starting to experiment with, and use, social software and social networking.
It should come as no surprise that brands and businesses are unsure about whether such tools are effective. Nor should it come as a surprise if lots of those entities are disappointed with the results.
It might be fair to say that all enterprises are subject to the temptation of believing that any new tool is a magic bullet.
We should not be looking for such things.
It always takes time for people to learn how to use important new technology.
And social software, many believe, will ultimately be transforming. But it will take time.
http://exploringsocialmedia.com/social-media-bridging-the-gap-infographic/
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