“We started off not knowing what could be achieved (in HTML),” Grimshaw said. “But, one by one, we found that all the things that could be done in a native app actually could be done in a HTML5 app - and we haven’t had to compromise on anything, though we were expecting to.
“We’ve benefited from our exposure in the app store - Apple were very good, they promoted our app quite heavily and we were very grateful. But app stores are not a panacea. There are something like 250,000 apps on Apple’s app store, 150,000 on Google’s - these are turning in to pretty crowded environments. The search and discovery tools are not that great and there are limited ways to market your app.
No comments:
Post a Comment