Wednesday, June 8, 2011
Play a Game, Win a Prize: One Take on Mobile Advertising
Kiip: An Introduction from kiip on Vimeo.
Mobile advertising often does not take advantage of the unique attributes of the medium, ranging from availability of a camera to the touch interface. But lots of thinking is going into how games can be used as an advertising or promotions medium. A "play a game, win a prize" approach is one way to approach it.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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