Of course, this is utter crap, says consultant Mack Collier. "If your product sucks today, it will still suck tomorrow if you start using social media," he says. "The only difference is that more people will know about it."
Monday, June 13, 2011
Social Media Doesn't Fix Crummy Products
For the last half decade, we’ve had it beaten over our heads that "it’s all about the conversation." That all a company has to do is "be social," to throw up a Twitter and Facebook account, and they have passed the marketing test.
Of course, this is utter crap, says consultant Mack Collier. "If your product sucks today, it will still suck tomorrow if you start using social media," he says. "The only difference is that more people will know about it."
Of course, this is utter crap, says consultant Mack Collier. "If your product sucks today, it will still suck tomorrow if you start using social media," he says. "The only difference is that more people will know about it."
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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