When Ogilvy Mather asked 500 online Americans that brands they would certitude with their mobile payments, recognizable payment brands were at the top of the list.Respondents indicated they would trust the top financial brands such as Visa (39.6 percent), Mastercard (35.9 percent), American Express (35.8 percent) and PayPal (34.3 percent).
Meanwhile other well-noted brands not related with financial services, such as Apple (22.9 percent), Microsoft (22.3 percent) and Google (19.5 percent), were relatively less "trusted."
Those polled for the survey were also more likely to trust the United States Postal Service with mobile payments than Apple, Microsoft or Google. Among iPhone owners, Apple scored much higher, but still doesn't exceed their trust in credit-card companies.
Survey respondents selected Facebook as the least-trusted brand on the set list, with only 12 percent expressing trust. While eBay scored low, its PayPal payments brand wasn't far behind the credit-card companies, with 34 percent of respondents expressing trust.
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