Thursday, October 20, 2011

BlackBerry Enterprise Share Will Drop from 52% to 36% in 2012

BlackBerry Market Share Dropping Fast
The BlackBerry may not be dead, but it's dying, some now say. New research from Enterprise Management Associates likewise indicates that 30 percent of BlackBerry users in companies with more than 10,000 users will move to a different mobile platform in 2012.

That would move Research in Motion's standing in large enterprise accounts into that of a minority operating system. Today, 52 percent of users in such organizations "actively" use a BlackBerry for work purposes, EMA reports; a 30 percent reduction would bring that total to 36 percent.

"We expected to see some market share loss by RIM, but these results were far more dramatic than we could have anticipated," reports Steve Brasen, EMA's managing research director. They come on the heels of a larger defection: Users of all stripes are moving away from BlackBerry, as its continually declining market share shows.

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