Saturday, October 29, 2011

Mobile "Payment" is Shifting to "Wallet"

Bloomberg technology writer Rich Jaroslovsky has been testing the new Google Wallet, and at least for the moment thinks mobile payment and wallets are less about improvements in the payments process, and lots more about the marketing and promotion advantages.


"This is really the secret sauce in mobile payments, because while, yeah, it is kind of a little bit more convenient, that isn't really what's going to get people to use it," he says. "What's going to get people to use it is the possibility that they can save money." Mobile payment more marketing than "payment"


The mobile payments business is starting over, says David W. Schropfer, a partner at Luciano Group. Ironically, as both Isis and the Google Wallet systems now essentially disclaim any interest in revenue from the transaction process, seeking instead to build new businesses based on advertising and loyalty, the “wallet” part of the mobile commerce business now seems to have “substantially slowed mobile commerce development in the rest of the developed world.”
To a large, though not complete extent, “payments” now are taking a back seat to “wallets,” which probably means we are headed for a period where “mobile commerce” becomes the headline phrase, not necessarily “mobile payments.” Mobile payments starting over 

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