Thursday, October 20, 2011
Mobile Commerce, Payments Inflection Point?
There have been a couple other mobile inflection points in the mobile business recently.
It appears as though 2008 was noteworthy in several respects. It was the year the global "Great Recession" hit. It also seems to have been the year for big changes in the global mobile phone business.
Notably, it seems to have been the year that the iPhone began to stamp its leadership on the device market. It also seems to have been the year that prior successful feature phone strategies began to unravel. iPhone inflection point
Mobile advertising remains a small part of overall spending on online advertising or advertising in general.
But it is noteworthy that the Interactive Advertising Bureau now has started to track and report mobile advertising sales volume.
That is an indicator that mobile advertising has reached an inflection point. Mobile advertising inflection point
Think "turning point" or "critical mass" or "escape velocity" instead of "inflection point" and you will get the idea.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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