Google planning major upgrades to Google ‘within days’ • The Register

Google is planning to unveil a series of major upgrades to its social networking service starting in late October 2012, including the ability to use Google Apps accounts to access Google and set up brand pages for companies and the use aliases instead of real names.


Google co-founder Sergey Brin and Vic Gundotra, Google’s senior vice president of social business, said that the first month of open access to Google has seen 40 million users sign up, and 3.4 billion photos uploaded.

Gundotra said that the demand exceeded Google’s most optimistic projections, and this has meant some features are running late in the face of user demand.

“By Christmas (2011) you will see the Google strategy coming together,” Gundotra said. “The reality was that we had to prioritize doing some work and we didn’t anticipate such fast growth.” Google planning major upgrades to Google ‘within days’