Monday, October 17, 2011

Will Google Shatter U.S. Mobile Ad Forecasts for 2012?


Could Google grow its mobile advertising to $6 billion in 2012? Here's the math. If Google's present rate of sales were extrapolated for the next 12 months, it would represent about $2.5 billion. But the growth rate seems to have accelerated sharply of late.

Google CEO Larry Page says mobile revenue has grown 2.5 times in the last 12 months.


If that rate were to continue for the next 12 months, Google would then reach a run rate on the order of $6.25 billion by the end of the period.


Actual revenues would be shy of that figure, since the highest quarterly revenue would be seen only at the end of the year. Such growth would cause analysts to dramatically revise their forecasts By some estimates, all U.S. mobile ad revenues will reach only about 1.6 billion by 2012.


Will Google See $6.25 Billion In Mobile Ad Revenue Next Year?


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