Thursday, October 20, 2011

Mobile Social Networking Grows 37%

Some 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year, says comScore.

More than half read a post from an organization, brand or event while on their mobile device. U.S. Mobile Social Media Audience Grows 37 Percent

In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.

Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24 percent to 42.3 million users in the past year, the mobile social networking app audience surged 126 percent to 38.5 million.

Frequency of Use and Method of Access for Mobile Social Networking/Blog Audience
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending Aug. 2010
Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
Source: comScore MobiLens
Total Audience (000)
Aug-2010Aug-2011% Change
Accessed Social Networking Site or Blog Ever in Month52,73372,25237%
Accessed Social Networking Site or Blog Almost Every Day25,27239,85458%
Social networking Access Method:
Via Mobile Browser34,19242,25124%
Via Application17,00238,453126%

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