You'd expect ESPN Mobile to emphasize mobile content. But the more-important change would be if all of ESPN had that same perspective. It might be a bit early to say that has happened, but there is little doubt thinking is changing.
The thinking at ESPN is to "program and design from the mobile standpoint first, then extrapolate what could be applied for the PC, television and print experience,” says Michael Bayle, ESPN Mobile VP. Mobile First at ESPN
That is a shift of perspective.
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