Wednesday, January 4, 2012

Social Signals as Polling Data

The graph below compares the NBC poll with positive sentiment on Twitter. The data was collected between Dec. 27 and Dec. 30, 2011. One might note that the surprise finish by Santorum was "predicted" better by Twitter activity than by "scientific" polling.



In research Global Point has done in the past, its data tends to be about two weeks ahead of polls. Social signals and polling

The Twitter "positive" activity indicated that something was going on, that Rick Santorum was fast gaining traction.

No comments:

AI Changes Value Chains in Many Ways as did Internet

What are the likely effects of generative artificial intelligence on industries over the next five to 10 years? For some of us, the answer ...