Half of all U.S. households own at least one Apple product, according to a CNBC survey. That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer. And 10 percent of non-owning homes will buy an Apple product in 2012.
Homes that own least one Apple, own an average of three Apple devices.
You would be hard pressed to think of any other brand name electronics product with that level of adoption.
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