Screen size and app use are correlated, according to Stephanie Ethier, NPD In-Stat senior analyst. “Screen size has emerged not only as a key differentiator, but also the leading indicator of different tablet usages," she says.
For example, devices with smaller form factors in the 3.5 inch to less than seven-inch range, spanning the portable media player and tablet categories, best serve entertainment needs that are typically considered complementary to everyday activities like commuting, exercising, and other on-the-go activities, Ethier argues.
By implication, 10-inch screens more commonly are used to displace activities formerly conducted on PC screens.
Worldwide shipments for devices with screen sizes between 3.5" to less than 7.0” will decline throughout the forecast period to 15.6 million in 2016.
Due to continued iPad success, tablets in the 9.7” to less than 11” form factor category will represent 65 percent of worldwide tablet shipments, NPD In-Stat says.
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