Mobile service providers, retailers, app providers, banks, mobile device manufacturers and payment clearing networks are among the industries always mentioned as having key interests in mobile payments.
But the mobile "payments" business has broadened to include a distinct "mobile wallet" segment, a point of sale segment. Of those segments, the wallet segment now has taken a sharp turn towards marketing, advertising and loyalty as the revenue driver.
In that regard, the one possible new segment that hasn't asserted influence, so far, is the consumer packaged goods industry, which provides the source of funds for much of the advertising, marketing and offers business.
Google Wallet’s Founding Engineer, Product Lead Already at Work on Next Startup, Tappmo | TechCrunch:
Saturday, March 17, 2012
Which Industry Isn't Commonly Mentioned as Potentially Leading Mobile Payments?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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