Smart Phone Owners Prefer Larger Displays

Up to a point, smart phone owners in the United States and United Kingdom say they prefer larger screens,  compared to displays on their current phone, Strategy Analytics has found.

Respondents surveyed prefer device screens in the four-inch to 4.5-inch range, as long as the device is also thin.

Females are more likely to consider slightly smaller devices than males, and existing Android owners are more likely to seek larger devices than existing Apple iPhone owners.

“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” says Paul Brown, Strategy Analytics director.