For a light hearted but instructive look at the ways reading is "optimized" for different scenarios, on smart phones, e-readers and tablets, read this.
The study also confirms that audiences are growing fastest online, and that revenue likewise is growing fastest for online media.
As sales of e-readers and tablet computers grow, Pew's early research has found consumers are reading more "immersively" on these devices than on desktop PCs, for example.
About 27 percent of U.S. residents now get news on mobile devices.
And these mobile news consumers are even more likely to turn to news organizations directly, through apps and home pages, rather than search or recommendations (social media), potentially strengthening the bond with traditional brands.No more than 10 percent of digital news consumers follow news recommendations from Facebook or Twitter “very often,” the survey finds. And almost all of those who do are still using other ways like going directly to the news website or app as well.
The survey also suggests mobile is adding to, rather than replacing, people’s news consumption. Data tracking people’s behavior, for instance, finds that mobile devices increased traffic on major newspaper websites by an average of nine percent.
The technology may also be spreading this access to groups that were passed over by the first generation of digital. Some rural populations like Native Americans who largely missed the desktop generation, are now moving straight to mobile options that do not rely on broadband access.
1 comment:
Because of the Internet and this kind of devices, many persons choose to read online... not to buy paper news. Of course, the experience is not the same, but it's cheaper and easier this way. Personally, I only read on my e-reader, because I've downloaded so many eBooks from All you can books... I have what to do on my way to work, but only for this I use this device.
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