Ooyala data now suggests that people are watching more shows, movies and other videos on their iPads during prime-time TV hours, a behavior that at one time would have defaulted to PCs."Our data suggests that explosive tablet sales (fueled largely by Apple’s iPad) will increase the share of tablet video viewing by over 500 percent in the next year alone," says Jay Fulcher, Ooyala CEO.
About a third of daily video plays occur between 7PM and 11PM, hours that could otherwise be spent in front of cable TV or out at the local movie theater, Ooyala says.
In fact, Americans are now watching more online movies than DVD content, Ooyala suggests.
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