The device would sell for as little as $149 in a Wi-Fi-only version. At that price point, Google would seem to be aiming directly at the Kindle Fire, which has been selling in volumes that make the Kindle Fire the first non-iPad device to get traction.
Some will argue the device will debut with a content ecosystem less well developed. So the issue might be "why" users buy the device. People buying the Kindle Fire arguably have been doing so for access to Amazon's rather rich content offerings.
On the other hand, some users will note that the Kindle Fire has been designed as a convenient gateway to Amazon content, but arguably does not work as well as a general-purpose tablet for web content.
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