Google search executive Matt Cutts recently made a telling statement about the "problem" of search engine optimization, or more precisely, the abuse of SEO.Cutts said that sites would be penalized if they “throw too many keywords on the page, exchange way too many links, whatever they’re doing to go beyond what a normal person would expect.“ For some of us, that is a welcome development, as too much attention has been paid, in recent years, to writing to suit Google and other search algorithms, not people.
Write for people, not the search engines. Over the coming years, Google will reward that sort of behavior. It's a welcome change. Now we can get back to writing for other human beings, without the distractions of all the SEO optimization stuff we are "supposed to do."
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