Will Telcos and Cable Companies Really Compete with Apple and Google?

One hears more talk these days that telcos and cable companies are competing with, or about to compete with, the likes of Google and Apple. It’s a catchy headline. But is it a serious reality? Maybe.

Some would say service providers are moving to develop new services ranging from mobile advertising to new messaging technologies to counter competing and often free services from Apple and Google. Google Wallet and Isis are direct competitors, for example. Will Telcos and Cable Companies Really Compete with Apple and Google?:

Essentially, contestants in the communications and entertainment ecosystem are finding they increasingly must compete not only with other competitors within a portion of the ecosystem, but even to a certain extent with partners in the rest of the ecosystem.

That’s the sense in which there is validity to assessing how much, and where, telcos and cable companies might actually find themselves competing with traditional partners in the value chain.

There are growing examples of at least potential conflict between participants in different parts of the Internet ecosystem. Google says it is launching a line of consumer devices, and already owns Motorola Mobility. So the app provider is in the device part of the ecosystem. Apple likewise in both the apps and device parts of the ecosystem.

There perhaps is a latent possibility that Apple could wind up in additional roles. Some have speculated that Apple could launch its own mobile service, not so much to grab voice revenues but to complement its device and application experience in new ways. Others think Apple would be foolish to do so.

The point is that such a move would not be entirely unthinkable. In the telecom portion of the ecosystem, there likewise is movement into applications, even over the top applications. What might be more intriguing are more radical moves. At least in principle, would any access provider seriously consider abandoning its access role for some other spot in the ecosystem. That hasn't ever happened.

Sure, service providers exit some geographic operations. Some have abandoned the network operator  function, though remaining in the retail access business. Some might divest wired network operations to focus on mobile-only operations.

But not telco or cable operator has taken the rather drastic step of abandoning access provider roles for some other position in the ecosystem. And that would be the fullest expression of the notion that a telco or cable company actually competes with Apple or Google.

Historically, in fact, telcos have gone the other way, progressively abandoning producing their own devices and apps, for example. The old AT&T system included both network operations, retail services, phones and manufacturing of network gear. Since 1984, the movement has been almost exclusively in the direction of shedding network equipment, consumer equipment, research and development and app creation.

Now, for the first time, we might be seeing signs of movement back in the other direction, to some extent. It wouldn't be surprising to see service providers enter the over-the-top applications business in a bigger way, for example.